Kings Road Street Style
Cambridge.
Age: 24
Trend follower: Not really
Favourite magazine: GQ
Occupation: Law student
Style: Preppy
Phone: iPhone
Recently visited restaurant: Cafe Boheme
Favourite music: Indie
Fashion Icon: "Jude Law, like 10 years ago"
From: Cambridge
Red scarf.
Trend follower: No
Occupation: Financial Advisor
Phone: iPhone
Recently visited restaurant: Coat
Favourite music: Depends on mood. Classical or modern.
From: Bulgaria
Favourite area in London: Greenwich
South America.
Age: 50+
Trend follower: No, just wears whatever his wife gets him.
Occupation: Painter decorator.
Phone: Nokia
Recently visited restaurant: Wagamama
Favourite music: RnB
From: South America
Favourite area in London: South London.
Woman catching her bus
Teenage girls.
Trend follower: Yes. Following fashion week. // Yes
Occupation: Boarding school students
Style: Preppy // Vintage and modern
Favourite fashion item: Blazer // Leggings and jumper
Recently visited restaurant: Duke of Yorks in Kent
Favourite music: Top 40 // Everything but heavy metal
Bag contents: Everything. Chewing gum, lipgloss, phone, money // Phone and oyster
From: London // London
Favourite area in London: Bond Street and Oxford Street // Central London
Brit Pop Princess look alike
Age: 21-25
Trend follower: Yes
Following fashion week: Not as much as she should be
Occupation: Web Visual Merchandiser
Style: Girly and comfy
Phone: iPhone
Recently visited restaurant: Italian in Battersea
Favourite music: Classical and RnB. A mixture.
From: Chelsea
Favourite area in London: Dulwich.
Scottish woman
Age: 21-35
Trend follower: Yes. Mainly for work
Occupation: Editor
Style: Chameleon. Used to be vintage but feels shes too old for it now
Favourite fashion item: Old tshirts
Phone: iPhone
Recently visited restaurant: Buona Sera, Chelsea
Favourite music: Everything. The weirder the better
Bag contents: Phone, lipstick, money, cards
From: Scotland
Favourite area in London: Balham
Teenage boys.
Age: 16
Trend follower: Yes, via internet.
Occupation: Students
Phone: iPhone // HTC
Recently visited restaurant: McDonalds
Favourite music: RnB, Chris Brown
From: Nigeria // Germany
Favourite area in London: Croydon
Older lady
Trend follower: No
Occupation: Retired
Phone: Nokia
Recently visited restaurant: Chelsea, British food.
Favourite music: Opera, ballet, classical
Bag contents: Purse, handkerchief, lipstick, mirror.
MIC's Proudlock!
Age: 26
Trend follower: Yes
Favourite magazine: GQ
Occupation: Owns clothing company (Serge De Nimes)
Style: Urban. Mix of 90s and vintage
Phone: iPhone
Recently visited restaurant: Yuacha
Favourite music: Hip hop
Fashion icon: Johnny Depp
From: London
Male models
Trend followers: Yes
Occupation: Models
Style: Suited and booted // Casual
Phone: iPhone
Recently visited restaurant: Maxwell Bar
Favourite music: Old school RnB // House
From: Glasgow
Favourite are in London: Chelsea so far
Floppy hair
Age: 25
Trend follower: No
Occupation: Florist
Phone: Sony
Recently visited restaurant: Spaghetti Train
Favourite music: Anything
From: Surrey
Favourite area in London: Chelsea
