I noticed in one of the editorials the girl had tattoos in multiple colours across her body in a freehand typography style, which I thought was unusual.
I did some more research into it and figured they were probably temporary tattoos being used for the shoot because of their style and the language used.
I think this trend will definitely be one of the main focuses at the Summer 2013 festivals as they gain popularity in Europe.
Elle Italia - Marzo 2013
Tattify - Temporary Tattoos
Tattify is an American company that produces temporary tattoos from any design you submit to them from $5 and up.
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