Do The Harlem Shake!

Baauer - Harlem Shake

Since discussing the diffusion of innovation curve I've been using it to identify trends that I think are currently emerging.

Baauer's Harlem Shake has gone viral in the short few months it has been available on the internet due to one video of four boys flailing around their room as the beat kicks in.

There has been a lot of frustration from the hip hop community and the residents of Harlem as its not true to the origin of the Harlem Shake

Following the diffustion of innovation curve this is how Harlem Shaking once again became a trend

TREND: The Harlem Shake

Innovators
1980's dance community (New York - Harlem)

Early Adapters
1990 -  2000's Rappers and musicians (doing the dance in their videos - P Diddy, Eve, Mase)

Early Majority
MTV generation music listeners and dancers (Worldwide)

Late Majority
NYC Upper East side and Soho Trap scene (being introduced to term 'Harlem Shake' through Baauer's music)

Laggards
General global public that missed out on original Harlem Shake (Harlem Shake 2013 dance becomes viral)




This revamped version of the Harlem Shake even showcased in Fashion Week so I have no doubt 80's clothing will be incorporated in street style this year.

Cara Delevingne, Jourdan Dunn & Rosie Tapner Harlem Shaking 

at A/W13 Topshop Unique show backstage